In the high-stakes world of retail performance marketing, timing isn’t everything. It’s the only thing.
Just ask Tim Glomb, Head of Global Content at Wunderkind, a performance marketing powerhouse that generates over $5 billion in annual revenue for its clients. For years, Tim’s team operated within the traditional market research playbook: a couple of big reports per year, painstakingly built through manual processes and outsourced vendors.
Then MX8 Labs entered the picture.
From Two Reports a Year to 24 in Eight Months
Tim’s team knew how to tell powerful stories—they just needed faster, more flexible access to the data. With MX8, they went from producing two “anchor” reports per year to publishing over 24 surveys in just eight months.
“We used to do two big pieces,” says Tim. “We’ll probably end up doing 30 to 40 in 2025.”
The turning point came when market conditions shifted. Tariffs hit. Clients needed real-time answers. Tim and his team launched a custom survey using MX8, received responses in two days, and had a report in the market the day after that. Real-time research, executed and activated in under 72 hours.
Real-Time, Budget-Friendly, and Researcher-First
MX8’s platform enabled Wunderkind to:
-Run surveys on demand — no waiting, no outsourcing
-Tap AI-driven insights the moment data starts rolling in
-Understand both consumers and B2B buyers during periods of market volatility
-Shrink research costs from $30,000 to as little as $3,000 per study
-Deliver weekly insights to stakeholders who can’t wait weeks
And with live fielding dashboards and plain-language insight tools, Tim’s team could predict trends before the surveys even closed.
“Speed to Value” That Changes the Game
What used to be a resource-heavy, time-consuming lift is now a fast, flexible engine for strategic content. For Wunderkind, that means staying ahead of the curve—and becoming more than just a marketing partner. They're now a real-time research partner for their clients.
“It keeps me in budget and makes me look like the smartest marketer in the room.” — Tim Glomb, Wunderkind
Want to See It in Action?
Click below to watch the full video and hear directly from Tim how MX8 Labs transformed Wunderkind’s content strategy, and how your team could do the same.