Modern Restaurant Magazine published an interview with MX8's Tyler Wade about our latest survey on the QSR restaurant industry. Among the highlights:
The U.S. consumer is fast-moving and their appetite, no pun intended, for immediate results and gratification is at an all time high and growing. In all aspects of a consumer’s life – from the content they watch to the people they interact with, results are immediate and driven by technological changes. It’s no different in the QSR space.