Today marks a pivotal moment for the market research industry as we officially announce the launch of MX8 Labs – a groundbreaking AI-powered survey platform designed to revolutionize how brands gather and utilize customer insights.
We have built something to help power a research revolution – not just for big companies with bigger research budgets. But any size company. Maybe it's a pizza brand looking to grow a small regional franchise into a national QSR powerhouse and want to know what consumers think of premium toppings? MX8 is for you! The DTC men’s haircare company that sells products that smell like the deep blue ocean and need to understand why your buyers are so loyal? MX8 is for you! The bespoke tie shop hoping to use the internet to scale and need to know a perfect price point? MX8. Is. For. You.
In an increasingly competitive landscape, where speed and actionable data are paramount, MX8 Labs is here to transform the traditional, often slow, and perpetually cumbersome research process into a lean, efficient, and autonomous workflow.
Let’s face it, for years market research has been plagued by bottlenecks: lengthy survey programming, manual data processing, and fragmented systems that make it challenging for even the most dedicated insights teams to keep pace with market demands. This is especially true for "lean insights teams" or "challenger brands" who are constantly fighting an uphill battle to gain market share and understand their customers deeply, yet are often constrained by bandwidth and resources.
This is where MX8 Labs can help!
AI-Powered Efficiency, Without Compromise
At its core, MX8 Labs is about deliveringfast, actionable, and autonomous survey workflows. We've built a proprietary platform that leverages the incredible power of artificial intelligence to supercharge every arduous research task. Imagine reducing the time it takes to design, execute, and analyze market research surveys from days to hours, or even minutes. That's the MX8 Labs difference.
But speed doesn't mean sacrificing quality. Our platform ensures that while you're moving at an unprecedented pace, you're still leveraging real consumers for respondent-level sample size. This allows you to increase your research capacity dramatically without compromising on flexibility or attention to detail.
Built by Researchers, for Researchers
MX8 Labs was founded by two research pioneers, Megan Daniels (CEO) and Tom Weiss (Co-founder), whose combined expertise spans deep industry knowledge and a passionate commitment to innovation. They intimately understand the pressures faced by marketers and researchers today – tighter budgets, rising demands, and rapidly shifting consumer attitudes.
As Megan Daniels, our intrepid CEO of MX8 Labs, puts it: "Generic survey templates and surface-level analytics won’t cut it. MX8 Labs’ AI-powered tool streamlines the survey workflow so researchers can design and field the surveys they need and focus more time generating meaningful and actionable insights."
Tom Weiss, Co-founder, echoes this sentiment, highlighting our mission to "democratize access to business-critical customer insights by removing all the difficulty and inefficiency of traditional survey practices." He emphasizes that with MX8 Labs, "researchers can literally know it all."Immediate and Measurable Results
We’re proud to share that even during our highly successful beta period, clients like performance marketing leader Wunderkind have already experienced the immense value of MX8 Labs.
"MX8 Labs delivers exactly that with ease, consistency, and accuracy,” said Tim Glomb, Vice President of digital, content, and AI at Wunderkind, “Since we’ve integrated the MX8 Labs platform into our research practices, we’ve enjoyed immediate and measurable results."
This is precisely what we aim to achieve for all our clients: the ability to ask more insightful questions, uncover deeper insights, and tackle more ambitious projects without extra effort or resources.
No More Trade-offs, No More Compromises
Welcome to the future of market research. Welcome to MX8 Labs. You really can (and should) know. It. All.
*Ready to unlock your full research potential? Request a Demo today, and be sure to follow us on LinkedIn for the latest survey insights. *