Plenty of politicians and economists have weighed in on the ever-changing tariff situation. But what to consumers have to say? MX8 conducted a quick survey to get the facts fast, and give marketers time to adjust in real-time.
Media Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits* (Digiday, *04/28/2025)
Of the respondents, 75% are worried tariffs will make everything more expensive69% of consumers believe companies may use tariffs as an excuse to raise prices unnecessarily
MX8 Labs revealed a significant level of concern towards tarrif impact on consumers (List23, 5/7/2025)
Of the Respondents:
75% are worried tariffs will make everything more expensive
69% of consumers believe companies may use tariffs as an excuse to raise prices unnecessarily
36% of consumers said they are willing to pay more for U.S.-made products depending on the product, while 44% agree they would pay more for wholly U.S.-made products
60% of respondents believe the media politicizes tariffs (those who answered “Yes, definitely” or “Yes, somewhat”)
And the findings fall largely along political lines: 76% of Republicans believe the media politicizes tariffs (“Yes, definitely” or “Yes, somewhat”), while 48% of Democrats believe this.
Data: Tariffs, Products and Public Perception (*The Measure, *04/29/2025)
26% of people perceived foreign goods as lower quality than American-made, and 36% said it depends on the product. On the flip side, only 10% said foreign products are higher in quality.