Box office figures only tell us so much. After Disney released a slate of live-action remakes of classic animated favorites, we conducted a quick survey to determine how moviegowers felt about the strategy.
Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves? (*Marketing Brew, *03/28/2025)
A survey from MX8 Labs and The Measure taken in February found that 57% of respondents think the studio’s live-action remakes “are just a way to make money,” while 55% agreed that the remakes “are not as good as the originals.”
Disney's Remakes: Live-Action Comes To Life... And Cash (*MediaPost, *03/18/2025)
A new survey goes a bit further in one regard: What consumers feel about Walt Disney’s live-action remakes of its original animation classics. Nearly 60% say -- somewhat obviously -- that Disney is doing this as “just a way to make money,” while 55% say they are “not as good as the originals” and 38% say they are “unnecessary and uninspired.
Disney's Live-Action Remakes Considered Money Grab By Many (*The Measure, *03/17/2025)
New data from TVREV and MX8 Labs suggests people would rather stream the latest movie than watch it in theaters. Only 15% of US viewers preferred watching movies in theaters, versus 46% favoring streaming at home. 35% said they enjoyed both equally. Convenience was the number one reason cited to stream at home (78%), avoiding crowds and noise was second (70%), and cost was third (62%.)