Hollywood is lobbying hard to get moviegoers out of the house and into theater seats again. So we fielded a fast survey to determine how the general public feels about that idea.
Forty-six percent of surveyed US viewers prefer to stream films at home, according to research platform MX8 Labs. (Cynopsis (3/06/2025)
Convenience was the top factor for streaming at home, cited by 78% of surveyed viewers. That share was higher for several specific demographics: People with a bachelor’s degree (85%), those who live in the Midwest (86%) and viewers aged 55-64 (90%). The lack of crowds and/or noisy people was cited by 70% of surveyed viewers. That rises to 81% of people over 65, and 87% for those living in the Western US. Cost savings ranked third, noted by 62% of all respondents
Streaming Vs. Theaters: More Competition For Movie Screen Time? (Mediapost, 3/06/2025)
“One recent survey from MX8 Labs says 46% of U.S. adults prefer to stream flicks at home, with only . 15% saying they favor theaters.”
New data on shoppable ads, movie theater interest, Disney-WBD bundle*** **(nScreenMedia, *03/04/2025)
New data from TVREV and MX8 Labs suggests people would rather stream the latest movie than watch it in theaters. Only 15% of US viewers preferred watching movies in theaters, versus 46% favoring streaming at home. 35% said they enjoyed both equally. Convenience was the number one reason cited to stream at home (78%), avoiding crowds and noise was second (70%), and cost was third (62%.)