Marketing firm Wunderkind engaged MX8 in January 2025 to survey online shoppers seeking to gain insight on how retailers and brands can better attract and retain customers in the fashion, apparel, jewelry, and accessories categories. Once published, the findings were covered by several industry verticals, including:
Generational differences govern online fashion shopping behavior: report (*Fashion Dive, *02/24/2025)
Citing data culled in January from a diverse group of 302 online shoppers, the second annual report, made in partnership with research analytics company MX8 Labs, looked to define the best ways for retailers and brands to attract and retain customers searching for fashion, apparel, jewelry, and accessories.
Wunderkind: Young Men Will Drive eCommerce Growth in 2025* (Martech Cube, *02/21/2025)
The report was conducted with MX8 Labs, drawn from a representative sample of over 500 consumers reflecting diversity across gender, ethnicity, age, and household income conducted in December of 2024.
Survey: Men to out-shop women online, possibly spend more in 2025* (Chain Store Age, *02/20/2025)
Wunderkind’s report was conducted with MX8 Labs and included a representative sample of over 500 consumers reflecting diversity across gender, ethnicity, age, and household income. It was conducted in December of 2024.
Home furnishings lags behind other categories among online shoppers* (Home Textiles Today, *03/24/2025)
Furniture and décor retailers and suppliers have ample room to grow their online business, based on findings from a recent consumer survey from performance marketing company, Wunderkind.Among all of the categories that individuals have available to shop for via e-commerce, just 11% listed furniture and décor as one of the three categories they purchase most frequently online. There was little difference among age groups, with Baby Boomers and Millennials (11% each) just slightly outpacing Gen X (10%) and Gen Z (9%) in their desire to purchase home furnishings online.