With viewers increasingly tuning into streaming platforms to watch their favorite programming, interest grows along with it to determine which servies are standing out among them. We conducted a longitudinal tracking poll of 7,000 U.S. consumers age 18 and up to learn which streaming platform ranked best by viewer responses, with Netflix emerging as the clear winner.
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As streaming sucks up more and more of TV viewers’ time, the expectation is that trend will continue as more sports content finds its way onto those platforms (looking at you, Tubi, having just been the first free streamer to carry the Super Bowl yesterday). So who’s winning the most of their time? According to a longitudinal tracking poll of 7,000 U.S. consumers age 18 and up from research firm MX8 Labs, 2024’s winner remains veteran Netflix as the most-watched platform among 72% of respondents, but it also ranked highest for overall experience, content appeal and ad experience.
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Viewers are also big Netflix fans. In a new study, research company MX8 Labs found Netflix was not only the most-watched among the streaming platforms, but it also ranked highest for overall experience, content appeals and ad experience.
Study: Netflix Dominates Streaming in Terms of Viewing, Content and Experience (*TVTech, *02/03/2025)
As a host of streaming services work to dethrone Netflix as the leader in the streaming wars, a new study indicates they have their work cut out for them. Based on a longitudinal tracking poll of 7,000+ U.S. consumers over the age of 18 carried out by MX8 Labs, the researchers reported that Netflix was the most-watched platform and that it also ranked highest for overall experience, content appeal and ad experience.
Video Streaming In 2025: More Growth For Netflix, Tubi (*RBR, *02/03/2025)
As the war for attention rages on, streaming platforms face an increasingly competitive landscape when it comes to viewership and subscribers. And, while those are two metrics often used to measure success, more is at play.That’s the basis of a new report from MX8 Labs that offers a guide on where growth for over-the-top and free ad-supported TV services, or “FAST” channels, is heading in 2025. The quick answer? Netflix “still has room to grow in terms of consumer coverage and subscriptions,” while Tubi is fast becoming a top cable TV replacement service.
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A new report from MX8 Labs is shedding light on not just where viewers are streaming, but why they’re making the choices they do. The 2024 longitudinal study tracked over 7,000 U.S. consumers to analyze their viewing habits across major streaming platforms—both subscription-based (SVOD) and free, ad-supported (FAST) services.
MX8 Labs: Prime Video Strong Runner-Up to Netflix’s Market Domination (*Media Play News, *12/12/2024)
Netflix is the world’s largest and most successful (financially) subscription streaming VOD service in the world. Now, new data from AI-enabled research platform MX8 Labs finds that while the streamer’s popularity remains strong — with 72% of 5,800 survey respondents in the United States citing the platform No. 1 for overall content appeal and ad-supported streaming — at No. 2 is Prime Video, generating 63% of respondents’ approval.