For years, the ad testing world has been playing by the same rules: test your ad, wait 2-7 days for results (or longer if you’re working with a traditional agency), and consider that “fast.” But let’s be honest—business doesn’t move at that pace anymore.
Between shifting production schedules and the introduction of gen AI, testing timelines are constantly in flux. Too often, this leads to results coming back too late to be actioned upon or, in many cases, forgoing testing altogether. . Your testing process should be rapid and immediately inform strategy, not something that needs to be carefully scheduled and planned around.
That’s where MX8 Labs comes in.
Same-Day Testing, Statistically Sound
The MX8 Labs Research Platform makes it possible to test ads with real respondents and deliver statistically significant results in the same day. No more “rush results” or “directional findings”, but instead real data you can rely on to guide creative decisions without slowing down your process.
And unlike many “fast” testing solutions, we don’t lock you into rigid templates or audience requirements. Need to add custom questions to get at the nuance of your brand or campaign? Done. Want to bring your own sample or define a target audience from our fully integrated sample? No problem. With MX8 Labs, you can instantaneously include the exact questions you want without impacting turnaround time.
Why the Old Standard Isn’t Good Enough
Let’s put it in perspective:
-Industry standard: 2 - 7 days for quick turn testing with real respondents.
-MX8 Labs standard: same-day, reliable, and customizable testing with real respondents.
When 2 days is considered “fast,” it’s easy to get stuck in old ways of working. But in a world where creative cycles are collapsing from months to days, the testing process can’t be the bottleneck anymore.
The Future of Creative Testing
Speed isn’t just about efficiency, it’s about opportunity. Faster testing means:
-More iteration. Test two or three creative ideas instead of just one.
-More confidence. Get statistically valid results before you launch, not after.
-More agility. Move with the same pace as your creative team and the market.
The creative evaluation process is ready for disruption. With MX8 Labs, it’s already here.
If you’re ready to test creative the same day it’s ready, let’s talk. Because moving at the speed of business shouldn’t just be a goal—it should be the standard.