With U.S. trade policy in a state of constant flux, confusion and anxiety are at all-time highs for both retailers and customers alike. Questions abound over how the shifting tariff situation will affect the global economy as a whole and consumers’ spending habits alike.
Knowing how to speak to customers at highly volatile times like these is essential for companies hoping to set appropriate policies of their own in response. And for that, you don’t need more questions. You need more answers.
So, on the day that President Trump announced exemptions for certain consumer electronics, we put together a list of questions designed to explore how people viewed the tariffs as a whole, gauge their initial reactions, and determine how both might impact their spending patterns.
In just less than one hour, those questions were converted into a survey and launched into the field. Within another two days, we had collected 1,000 completions to report on some statistically significant results.
They include:
18% of respondents report they are already spending less in their day-to-day lives due to tariffs.
75% are worried that tariffs will make everything more expensive
69% think companies may use them as an excuse to raise prices unnecessarily.
90% say they know what tariffs are, and 62% feel confident they understand how tariffs impact daily life.
When situations change as quickly as the tariff rollout has, you need a solution that lets you ask questions just as quickly and receive answers fast. Wondering what it means only adds to the worry. Clarity, meanwhile, creates confidence.
Having data at your fingertips provides not only a measure of relief, but also the beginnings of a game plan to take action.
Got a question you’d like to put into the field about tariffs or any other topic keeping you up at night? Get in touch with us today to conduct a trial survey and see how fast you can rest easy with the knowledge you need at your fingertips.
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