# MX8 Labs

> Authentic Insights. AI Speed.

MX8 Labs runs the whole research operation end to end, on real respondents, fast enough for decisions that cannot wait. The wedge is one platform for the full workflow: design, programming, QA, fielding, data processing, and reporting. Synthetic Twins extend real respondent data for follow-up; they do not replace measurement. Founded in 2022 and formally launched in August 2025.

## Who it is for

- Researchers: one platform for the whole operation, built for research agencies, consultancies, and insights teams. The engine the firm runs on, collapsing the multi-tool, multi-vendor relay into a single system without replacing the researcher's expertise.
- Marketers: research that fills the gaps the dashboards can't see: the why behind the what, on real people, fast enough to act on. Additive to the existing stack and agency relationships, never a replacement for them.

## Product: MX8 Labs Research Platform

A genuinely end-to-end platform that combines survey programming, quality assurance, fielding, data processing, and reporting in one workflow. It can run advanced methods while still turning a Word document into a live survey in minutes.

### Key Capabilities
- Automated survey programming and QA from a research brief
- Multi-mode data collection: online panels (70+ integrated), call center, mobile chat, text-to-web, first-party CRM, online ads
- 50+ technical fraud verification methods including DRM video and watermarking
- Automated respondent sourcing and fielding
- Unlimited cross-tabulations with statistical significance testing
- AI-generated reporting, dashboards, and open-end coding
- Automatic weighting and control group / lift measurement
- Methods built in: Hierarchical Bayes conjoint and MaxDiff, two-stage IPF (raking) weighting, auto-coded open ends
- Synthetic Twins: AI personas trained on your own real respondents for post-field iteration. They extend real data, never invent it, and never replace measurement
- Enterprise-grade security: configurable data hosting, retention policies, data anonymization, secure DRM streaming

### For Marketers
- Digital Marketing: research at the speed of the campaign, mapped across the campaign lifecycle and additive to the ad stack
- Creative Testing: same-day ad and concept testing with DRM video protection
- Always-on Tracking: continuous KPI and brand health monitoring
- Custom Research: flexible methodologies including MaxDiff, conjoint, and segmentation (design your conjoint study with the free Conjoint Analysis Design Tool)
- Content Marketing: data-driven thought leadership studies
- Incrementality & Brand Lift: campaign measurement for buy and sell sides

### Pricing
- Pay per respondent minute on an annual deal
- No charge for dropouts within the first minute
- No feature-based or platform access fees

## Key Pages
- Homepage: https://mx8labs.com/
- Research Platform: https://mx8labs.com/research-platform/
- For Researchers: https://mx8labs.com/researchers/
- For Marketers: https://mx8labs.com/marketers/
- Pricing: https://mx8labs.com/pricing/
- About: https://mx8labs.com/about/
- Updates / Blog: https://mx8labs.com/updates/
- Contact: https://mx8labs.com/contact/

## Customer Stories
- Wunderkind: https://mx8labs.com/case-studies/wunderkind-research-scale/: a global performance marketing firm went from two studies a year to 24+ with no budget increase
- Mado Dynamic: https://mx8labs.com/case-studies/mado-dynamic-pre-launch-research/: a hardware startup's CEO programmed his own surveys and ran six pre-launch tests with results in two days instead of two months

## Free Tools
- Tools index: https://mx8labs.com/tools/: free study-planning calculators and advanced-method design tools
- Chatbot Markdown Previewer: https://mx8labs.com/tools/chatbot-markdown-previewer/: preview survey Markdown in the chatbot and traditional layouts
- Conjoint Analysis Design Tool: https://mx8labs.com/tools/conjoint-analysis-design-tool/: design a conjoint study, generate a CBC concept pool, and export a programming-ready block for survey setup
- MaxDiff Design Tool: https://mx8labs.com/tools/maxdiff-design-tool/: generate a deterministic MaxDiff design, review reporting-aligned diagnostics, and export custom task sets
- Sample Size and Precision Calculator: https://mx8labs.com/tools/sample-size-calculator/: calculate margin of error, minimum detectable effect, and required sample with weighting efficiency
- Campaign Measurability Calculator: https://mx8labs.com/tools/campaign-measurability-calculator/: estimate lift-study entrant requirements from qualification, reach, and matching assumptions

## Structured Discovery
- Sitemap: https://mx8labs.com/sitemap.xml
- Robots: https://mx8labs.com/robots.txt